Contributor

Nick Berry

Nick is the Demand Generation Marketing Manager at Canopy Connect, where he brings 20 years of sales and marketing experience, including the last 6 years focused on broker tech companies. When he's not managing marketing campaigns, he's likely sipping on a dirty chai latte (hot) or building side projects to keep his skills sharp. Nick is a proud USAF veteran and a family man with 4 kids.

Insurance Agency
3 mins
min read

Connected Conversations in Insurance | Episode 7 ft. Ron Wadley

In this episode recap of Connected Conversations on Insurance, Nick Berry sits down with Ron “Uncle Ron” Wadley, founder of Insurance for Texans, to unpack the power of niche marketing and digital strategy in commercial insurance. Ron shares how his agency shifted from personal lines to a 60% commercial focus, why churches and schools became their sweet spot, and how content creation—done consistently and with purpose—became their most valuable growth engine.
Insurance Agency
5 mins
min read

Why You’re Losing Facebook Leads, and How a Simpler Form Could Fix It

Struggling with low Facebook lead conversions? Learn why a simple Instant Form and Canopy Connect flow could transform your results.
Insurance Agency
9 mins
min read

Zero Click Search and What It Means for Your Insurance Agency’s Marketing

Zero click search is changing how people find insurance. Learn how to stay visible, win trust, and attract leads without relying on website clicks.
Insurance Agency
5 mins
min read

Connected Conversations in Insurance | Episode 5 ft. Chris Langille

In this episode of Connected Conversations in Insurance, Nick Berry chats with Chris Langille of Advisor Evolved about how insurance agencies can grow and stay competitive in the digital age. They cover key topics like local SEO, Google reviews, paid ads, video marketing, and the importance of building both a personal and business brand.
Insurance Agency
8 mins
min read

Referrals Are Still the Real Growth Engine (Even If You're Not a Big Spender)

You don’t need ads to grow your agency. Learn how to use referrals with simple systems that actually work—even if you’re short on time or just starting out.
Insurance Agency
9 mins
min read

The Real ROI of Marketing: Why Some Efforts Won’t Show Up on a Spreadsheet (But Still Matter)

If you're trying to build a magnetic agency—the kind people remember, recommend, and trust—you’ve got to get comfortable operating in the gray area. Some of your best marketing wins won’t show up as “conversions.” They’ll show up as momentum.
Insurance Agency
8 mins
min read

Should You Invest in an AI Avatar for Your Brand?

Weigh the pros and cons of using AI avatars for your brand. Learn how to leverage them without compromising authenticity and credibility.
Insurance Agency
3 mins
min read

Connected Conversations in Insurance | Episode 4 ft. Austin Moorhead

Learn how Virtual Assistants can boost efficiency in your insurance agency by offloading routine tasks. This recap highlights key insights from Austin on remote work challenges, communication, and using tools like TurboDial for seamless integration.
Insurance Agency
2 mins
min read

Connected Conversations in Insurance: Roberto Salinas

See how Roberto Salinas and GAIL are transforming insurance with AI-driven conversations. Learn how AI is helping agencies streamline tasks, improve service, and stay competitive in a changing industry.
Insurance Agency
8 mins
min read

Use Contests to Generate More Leads in 2025

Boost quality leads in 2025 with contests! Convert entries into customers, maximize revenue, and build a solid marketing database effortlessly.