Contributor
Nick Berry
Nick is the Demand Generation Marketing Manager at Canopy Connect, where he brings 20 years of sales and marketing experience, including the last 6 years focused on broker tech companies. When he's not managing marketing campaigns, he's likely sipping on a dirty chai latte (hot) or building side projects to keep his skills sharp. Nick is a proud USAF veteran and a family man with 4 kids.
Why Social Media Marketing Only Works When You Show Up
Discover why active participation and genuine engagement are essential for social media marketing success. Learn how showing up consistently drives real interactions and boosts reach.
Connected Conversations in Insurance | Heath Shearon
Insurance Town’s Heath Shearon joins Nick Berry to talk tech resistance, marketing shifts, the comeback of old-school tactics like direct mail, and why industry events still matter.
Why You Should Write at a 6th Grade Reading Level, Even for Smart People
Why smart marketers write at a sixth grade reading level, and how simple writing keeps readers engaged, builds trust, and boosts content performance.
Connected Conversations in Insurance | Episode 8 ft. Michael Overstreet
In this episode recap of Connected Conversations in Insurance, Nick Berry sits down with Michael Overstreet, CMO of Heritage and self-proclaimed "Gardening Nerd," to explore how Michael combines his love for lawn care with authentic content marketing that drives real business results.
Equip Your Referral Partners to Do Your Intake for You with a Custom Referral Partner Link
If your current referral process involves guesswork, follow-ups, and cold leads, you’re doing it the hard way. This blog breaks down how custom referral partner links with Canopy Connect streamline intake by delivering verified insurance data before you even pick up the phone—no chasing, no chaos.
Connected Conversations in Insurance | Episode 7 ft. Ron Wadley
In this episode recap of Connected Conversations on Insurance, Nick Berry sits down with Ron “Uncle Ron” Wadley, founder of Insurance for Texans, to unpack the power of niche marketing and digital strategy in commercial insurance. Ron shares how his agency shifted from personal lines to a 60% commercial focus, why churches and schools became their sweet spot, and how content creation—done consistently and with purpose—became their most valuable growth engine.
Why You’re Losing Facebook Leads, and How a Simpler Form Could Fix It
Struggling with low Facebook lead conversions? Learn why a simple Instant Form and Canopy Connect flow could transform your results.
Zero Click Search and What It Means for Your Insurance Agency’s Marketing
Zero click search is changing how people find insurance. Learn how to stay visible, win trust, and attract leads without relying on website clicks.
Connected Conversations in Insurance | Episode 5 ft. Chris Langille
In this episode of Connected Conversations in Insurance, Nick Berry chats with Chris Langille of Advisor Evolved about how insurance agencies can grow and stay competitive in the digital age. They cover key topics like local SEO, Google reviews, paid ads, video marketing, and the importance of building both a personal and business brand.
Referrals Are Still the Real Growth Engine (Even If You're Not a Big Spender)
You don’t need ads to grow your agency. Learn how to use referrals with simple systems that actually work—even if you’re short on time or just starting out.