Insurance Agency
4 mins
 min read

Navigating the AI Revolution in Insurance with Landry Fields

Published on
December 17, 2025
Contributors
Elizabeth Reed
Senior Content Marketing Manager

Elizabeth is a content marketing manager with a deep understanding of the startup landscape. She specializes in driving impactful content strategies for early-stage companies. Having honed her skills within a dynamic small marketing agency environment, she has extensive experience across crafting compelling content and growing community engagement.

On a recent episode of Connected Conversations in Insurance, Landry Fields, founder and CEO of Nova Insurance, talks about one of the biggest forces reshaping the industry right now: artificial intelligence (AI).

The conversation wasn’t about flashy buzzwords or far-off sci-fi ideas. Instead, it focused on how AI is already showing up in agencies today—and why, despite all the innovation, the human element still matters more than ever.

Where Human Emotion Still Wins

Insurance is emotional. Claims are stressful. Customers are often calling on their worst day. And according to Landry, that reality isn’t going away, no matter how advanced AI becomes.

“There’s gonna be a claim, and that’s where there’s a lot of human emotion involved. So as long as there’s human emotion involved, there’s gonna be humans involved in our end in some capacity.”
Landry Fields, Founder of Nova Insurance

AI may help gather information, speed up processes, or triage issues—but Landry is clear: empathy can’t be automated. The future isn’t AI instead of people. It’s AI working alongside them.

Feeling Alone on the AI Frontier

Landry admits that talking openly about AI in insurance hasn’t always been comfortable. For a while, it felt like he was one of the few agency owners willing to say out loud just how disruptive this technology could be.

“Sometimes I feel like I’m on a lonely island talking about this stuff.”
Landry Fields, Founder of Nova Insurance

But that hasn’t slowed him down. As a tech-forward agency owner, Landry has leaned into experimentation, looking at how AI can improve workflows, scale service, and even reshape what agency roles look like in the future.

AI as a Force Multiplier, Not a Replacement

Nick Berry framed AI as a force multiplier—a way to help agency teams do more, faster, and with less friction. It’s not about replacing people. It’s about removing the busywork that keeps them from doing their best work.

“AI is the next natural evolution of tech for businesses.”
Nick Berry, Head of Marketing, Total CSR

Landry agrees, especially for newer agencies like Nova. He points out just how fast things have moved, from AI being a vague concept in late 2022 to becoming a core part of many tech stacks today.

“Between Thanksgiving and Christmas of 2022, AI was just starting to be a conversation. Now it’s everywhere.”
Landry Fields, Founder of Nova Insurance

Looking Five Years Ahead

So what does the future actually look like?

Landry imagines AI handling routine service tasks, after-hours requests, and early claim intake—capturing details accurately and passing them along for human review. As he looks ahead, he asks, “What does it look like five years from now?”—a question that reflects both the speed of innovation and the opportunity AI presents for agencies willing to evolve.

In one example, he describes interacting with an AI voice system that was nearly indistinguishable from a real person, a moment that made the pace of change feel very real.

“I remember thinking, ‘Wow… this is really happening.’”
Landry Fields, Founder of Nova Insurance

Still, he believes humans will remain the final checkpoint, overseeing compliance, quality, and customer experience.

Building an AI-Enabled Agency (The Right Way)

A big takeaway from the conversation: AI adoption has to be intentional.

Landry uses a great metaphor to explain it:

“You need to know what the violin’s capable of.”
Landry Fields, Founder of Nova Insurance

In other words, agency owners don’t need to master every tool, but they do need to understand what AI can and can’t do, and how it fits into their overall operation.

His advice?

  • Start small
  • Experiment safely
  • Treat AI as an extension of your existing tools

He also points to platforms like Google’s Gemini as examples of how AI can make massive amounts of information more accessible and useful.

A Call to Action for Agency Owners

As the episode wraps up, both Nick and Landry agree: change is coming fast. The agencies that stay curious, experiment early, and lean into learning will be best positioned for what’s next.

“It’s kind of the wild, wild west right now in a lot of ways.”
Landry Fields, Founder of Nova Insurance

For Landry, the goal is education and community. He’s focused on helping other agency owners understand AI without fear or hype.

He encourages anyone interested in the topic to connect with him on LinkedIn or Facebook, and hints at upcoming resources and community initiatives focused on practical AI adoption in insurance.

Landry's last remarks? AI isn’t something to ignore or resist. It’s something to understand, and use wisely.