The Power of Social in Insurance: Insights from Nicholas Sakha

Standing out in insurance can be challenging. In a recent episode of "Connected Conversations in Insurance," we talk about the transformative potential of social media with Nicholas Sakha, an insurance agency owner who has mastered the art of leveraging digital interaction to build a successful business.

Embracing the 'Social' in Social Media

"You gotta be social on social media," emphasizes Nicholas Sakha. The essence of his success stems from genuine engagement. Sakha points out that the mere notion of posting content isn't enough; it's about making meaningful connections.

"How many people have you engaged with and left a genuine comment? How many have you congratulated or wished a happy birthday?"
Nicholas Sakha, The Nicholas Sakha Agencies Inc.

It’s this human interaction that translates into tangible business relationships.

The Journey to a $22 Million Agency

From humble beginnings in banking and delivering pizzas, Sakha's leap into the insurance sector was propelled by a business management degree and a small 401k investment. "I started that in 2016, and I documented the process a lot," he shares. Today, his agency boasts $22 million in value with locations spanning Vegas to Oregon. The key, Sakha reveals, is the strategic use of social media to recruit talent and fortify partnerships.

"Social media is just a human aspect digitally; it enhances it."
Nicholas Sakha, The Nicholas Sakha Agencies Inc.

This strategic visibility fosters a distinctive agency culture that attracts like-minded individuals and potential collaborators.

Creative Flow and Content Creation

For Sakha, creating content is not an afterthought; it’s a deliberate and essential business practice. "You have to time block for it," he asserts. Despite the many responsibilities, dedicating time to craft engaging content is non-negotiable. Documenting even the smallest victories and inviting audiences into the journey paves the way for richer engagement. However, it’s not about merely existing online. It's about being relatable.

"Our industry is not sexy, but there’s a way to make it somewhat more interesting. That's how you stand out."
Nicholas Sakha,

Learning from the Journey and Looking Forward

Listeners are reminded of the power of storytelling in business. Drawing parallels with public figures like The Rock, Sakha highlights the allure of an individual's journey: "People like the journey... You can’t just be sold something; you want to be part of a story." Nick Berry adds, "I push for creating content that shows off your personality," underscoring the importance of authenticity in an era overloaded with information. The right kind of content doesn’t just sell; it resonates.

Moving from Consumer to Creator

Sakha leaves the audience with this powerful message: "Try to go from consumer of content to creator of content. Engage authentically." By prioritizing engagement and content creation within their workflow, professionals can unlock a plethora of opportunities.

Whether you're an insurance agent or a business owner in another field, Sakha’s insights demonstrate the enduring potential of building a personal brand through authentic connections. "Social media is a free resource to build up your personal brand," he reiterates, inviting everyone to take advantage of this digital era.

For those inspired to connect deeper into Nicholas Sakha's journey and strategies, he welcomes connections on various platforms: YouTube, Facebook, Instagram, and TikTok. This conversation serves as a vivid reminder of the powerful intersection of real-world relationships and digital engagement.