Overview

Marble is a pioneering figure in the insurtech landscape, transforming the digital insurance experience under the leadership of CEO Stuart Winchester. Founded in 2020, Marble is the first platform that allows users to store, compare, and optimize their coverage while earning rewards for proactive insurance management. There's no cost to join, and members can link their auto, home, renters, pet, life, and other personal insurance policies from the nation’s largest providers.

Marble stands out by providing a seamless digital experience that enhances consumer engagement. However, scaling this ambitious platform required a strategic solution to automate insurance data  intake and streamline operations—leading Marble to partner with Canopy Connect.

Marble's innovative approach and rapid growth ultimately led to its acquisition by The Zebra, one of the most trusted and recognized insurance comparison platforms in the industry. The Zebra is known for helping consumers easily compare and purchase insurance policies, leveraging cutting-edge technology to simplify the insurance shopping experience. By acquiring Marble, The Zebra further cemented its leadership in the digital insurance space, enhancing its ability to engage policyholders and provide them with seamless insurance management solutions.

“It was pretty remarkable that we almost 10X'd our volume in one month and we got through it—I won't say we didn't break a sweat, but it was a light perspiration."
Stuart Winchester, Founder & CEO of Marble

"We were really okay. I was still sleeping at night. And what that means is the customers that went through Canopy Connect were getting those 10-second syncs, we were getting all rich data, all policy data, all coverage data pulled in and placed correctly. Multiple vehicles, we were getting renters coming in, it was just like this really nice flow.”

Stuart Winchester, Founder & CEO of Marble

The Challenge

Marble faced challenges with manually managing policy data. As demand grew, it became clear that automation was essential for scaling successfully. The key challenge was enabling users to securely and efficiently import their insurance data without friction.

Before Canopy Connect, onboarding required users to manually enter their policy details, leading to drop-offs and slower adoption. Marble needed a quick, automated way to integrate insurance data into their platform while maintaining security and accuracy.

CEO Stuart Winchester points out that integrating Canopy Connect’s solutions has significantly increased Marble’s capacity, enabling them to handle large volumes of data without expanding their team. 

"We were spinning a lot of plates—handling consumer engagement, managing policy data pipelines, and preparing to expand into new insurance verticals. But insurance is a trillion-dollar industry, and even if you specialize, you’re tackling a hundred-billion-dollar opportunity. We knew we needed a partner to keep up with our growth without continuously adding to our team. Canopy Connect allowed us to sync policies in under 15 seconds while maintaining a seamless user experience. That’s what made all the difference.”
Stuart Winchester, Founder & CEO of Marble

The Canopy Connect Solution

By integrating Canopy Connect’s API, Marble enabled their users to instantly sync their insurance data in just 10 seconds—pulling in rich policy details, multiple vehicle coverages, renters insurance, and more. This automation removed friction, improved user experience, and allowed Marble to handle a massive increase in onboarding volume without operational strain.

The collaboration between Marble and Canopy Connect exemplifies the potential of a well-integrated partnership within the insurtech domain. By tapping into Canopy’s advanced data gathering capabilities, Marble not only optimized their operations but also elevated their customer experience through quick data syncing and comprehensive coverage data.

“We just did an ops review this morning, and we track a syncing effort score. We ask consumers how difficult the process was, and 90% of users gave us a five, meaning it was low effort. That’s a testament to the marriage of these technologies—this is a completely new feature, unlike anything else in the market, and yet it's delivering an intuitive experience right out of the gate.”  
Stuart Winchester, Founder & CEO of Marble

Results & Impact

• 10X growth in user onboarding volume – Marble scaled rapidly in one month without compromising performance.
• 90% reduction in manual insurance data entry – Users no longer needed to input policy details manually.
• 10-second syncs for real-time data retrieval – Canopy Connect’s API delivered complete and accurate insurance data instantly.
• Seamless expansion across multiple policy types – Auto, renters, and other policies were imported effortlessly.

Industry Impact 

Stuart Winchester highlights a broader trend within the industry: legacy carriers and insurtech startups alike are moving toward tech-driven solutions that streamline insurance data intake and risk assessment. With rising consumer expectations, increasing accident and severe weather claims, and fluctuating insurance rates, there’s a growing need for efficient, data-focused solutions that enhance both consumer experience and carrier operations.

Canopy Connect has played a pivotal role in this transformation by enabling companies like Marble to automate and scale policy data intake seamlessly. Through Canopy’s data infrastructure, Marble was able to refine its platform and further establish itself in the insurance wallet space—strengthening its value proposition in a rapidly evolving industry and contributing to its eventual acquisition by The Zebra.

The acquisition further underscores the broader industry shift toward integrated digital experiences. The Zebra, known for simplifying insurance shopping through real-time comparison tools, strengthens its consumer value proposition by incorporating Marble’s digital wallet capabilities. This move reflects a larger trend: the insurance industry is embracing comprehensive data exchange solutions to enhance user engagement, streamline workflows, and improve risk assessment accuracy. Canopy Connect’s technology continues to play a fundamental role in shaping this evolution, helping insurtechs and legacy carriers alike navigate the future of insurance.