About Ownwell

Ownwell is a fast-growing homeownership platform dedicated to helping homeowners and property owners save money and manage their largest asset more effectively. Originally founded to simplify and automate property tax appeals, Ownwell has expanded into a broader set of services designed to reduce recurring property-related expenses, including insurance, mortgage monitoring, and utilities.

Founded on the belief that most homeowners overpay simply because they lack the time and knowledge to keep up with every moving part,  Ownwell simplifies better property ownership through expert support and proactive services designed to help homeowners avoid overpaying.

Today, Ownwell serves everyone from individual homeowners to large portfolio investors across multiple states and recently surpassed 100 full-time employees, supported by a growing network of property tax consultants to handle increasing demand.

“Your home is the biggest asset you own. It’s the biggest investment. We want to help people not just save money, but own their home better.”
Brandon Thomas, Senior Product Manager, Ownwell 

The Challenge: Scaling Insurance Without Poor UX 

As Ownwell expanded beyond property tax appeals into insurance monitoring, the team faced a familiar challenge: collecting insurance data is difficult.

Unlike property tax data, which is often public, insurance policy details live behind carrier logins and lengthy documents. Asking customers to manually enter coverage limits, deductibles, and premiums introduced friction, slowed onboarding, and reduced adoption.

The team also faced a trust hurdle. Insurance requires sensitive information, and Ownwell needed a secure, recognizable way for customers to share policy data without feeling burdened or skeptical.

“It’s really painful if you try to ask a customer to give you all this information manually. That kind of friction works against the experience we want to deliver.”
Brandon Thomas, Senior Product Manager, Ownwell 

Without access to current policy data, Ownwell’s insurance team lacked confidence that the quotes they shared reflected the most competitive options, leading to missed opportunities and time spent following up with customers who never responded.

Why Canopy Connect

Ownwell has a strong, experienced engineering team that has built complex systems in-house. However, they quickly realized that insurance data aggregation posed a fundamentally different challenge.

As a result, Ownwell began evaluating third-party solutions. While several tools offered high-level insurance signals, most lacked access to the detailed policy data Ownwell needed—such as dwelling coverage, deductibles, and loss-of-use limits.

“Keeping up with what every carrier is doing—what changed, how fields are named, how premiums are structured—that’s incredibly hard to maintain.”
Brandon Thomas, Senior Product Manager, Ownwell 

Canopy Connect stood out because it already solved this problem deeply and at scale.

“That level of detail was really only something we found with Canopy. Others could tell us there was an insurance payment, but not what the coverage actually was.”
Brandon Thomas, Senior Product Manager, Ownwell 

Ownwell cares deeply about customer trust and experience, and Canopy Connect's ability to provide a familiar, trustworthy experience, similar to Plaid, bolstered Ownwell's decision to partner with Canopy Connect.

Implementation and Adoption

Ownwell integrated Canopy Connect directly into its post-signup onboarding flow, prompting customers to activate additional savings services—insurance among the most popular—after enrolling in a property tax appeal.

“The API was easy to integrate, and the Canopy team worked with us to test before fully committing. That mattered a lot to us as a startup.” 
Brandon Thomas, Senior Product Manager, Ownwell 

Today, about 43% of customers who activate the insurance flow use Canopy Connect to share their policy data, despite having manual and skip options available. Given the depth and quality of data Canopy Connect provides, Ownwell plans to encourage greater adoption among new signups.

The Impact: Better Data, Better Outcomes

With Canopy Connect, Ownwell dramatically reduced the time and effort required to collect insurance data while improving downstream results.

Key outcomes include:

• Faster onboarding with practically no questions required about current policy coverage, reducing customer follow-ups
• Higher confidence in quotes, based on accurate current premiums and coverages
• Clear coverage health checks, with in-depth policy analysis and expert guidance
• Stronger customer trust, reinforced by transparency and relevance

“When we have clients’ current policy, we feel confident the quote we’re sending will actually be attractive. That saves us time and gives customers a better experience.”
Brandon Thomas, Senior Product Manager, Ownwell 

Access to full policy data also supports Ownwell’s broader mission of acting in the customer’s best interest, even when that means recommending no change.

“There’s value in being able to say, ‘You actually already have a great policy.’ That builds trust. It shows we’re not just trying to sell something.”
Brandon Thomas, Senior Product Manager, Ownwell 

Looking Ahead

Ownwell knows that the challenges and complexity of property ownership will continue to grow, and believes owning a home with Ownwell will become as common as having a CARFAX report for a car. Insurance monitoring is a critical pillar of that vision, and Canopy Connect plays a foundational role.

As Ownwell continues to expand into new verticals and deepen automation, seamless access to high-quality insurance data will remain essential.

“Canopy Connect saves time, improves the customer experience, and eliminates endless back-and-forth. It’s absolutely worth it knowing that they have this insurance verification part covered.”
Brandon Thomas, Senior Product Manager, Ownwell 

The Bottom Line

By partnering with Canopy Connect, Ownwell transformed insurance from a high-friction add-on into a scalable, trusted, and data-driven experience, unlocking better outcomes for both customers and internal teams.

Results at a glance:

• Insurance is one of the most activated services after property tax appeals
• 43% of insurance activations use Canopy Connect by default
• Significant time savings and higher-quality insurance recommendations

Canopy Connect helps Ownwell deliver on its mission: to make the cost of real estate ownership more clear and equitable.