
The Real ROI of Marketing: Why Some Efforts Won’t Show Up on a Spreadsheet (But Still Matter)
If you're trying to build a magnetic agency—the kind people remember, recommend, and trust—you’ve got to get comfortable operating in the gray area. Some of your best marketing wins won’t show up as “conversions.” They’ll show up as momentum.

Simplifying Insurance Quotes: Introducing the New EZLynx and Canopy Connect Integration
Introducing a new integration between EZLynx comparative rater and Canopy Connect. This collaboration marks the first of many planned integrations between Canopy Connect and Applied Systems’ suite of insurance solutions.

Top 4 Benefits of Improving Your Insurance Conversion Rates for Maximizing Growth
Improve your insurance conversion rates dramatically by using the right tools to achieve maximum growth. And have prospects knocking down your door!

What’s New: Email Functionality, Improved Landing Pages, and More
Over the last few weeks, we’ve released improvements around sending and tracking emails, reminder emails to prospects, and improved landing pages for Canopy links.

Commercial Lines for Canopy Connect has Arrived
Introducing Canopy Connect for commercial lines—enabling commercial insurance agencies to access verified insurance data directly from the carrier across all commercial insurance lines.

Insurance Agency Operations: The Essential Guide to Mastering Your Internal Processes
Ready to improve your insurance agency operations and grow your business? Start with this guide to master your sales process and create a winning team.
4 Insurance Revenue Streams that Fintechs Should Consider
Whether you’re a fintech, a bank, a car dealer, or retailer, here are four different business models your company can implement to generate revenue from insurance.

The Ultimate Guide to Mastering the Insurance Sales Cycle
The customer journey outlines a roadmap to success. Increase your conversions and learn how to master the insurance sales cycle.

How Fintech Companies Can Unlock Insurance Cross-Selling Opportunities
Discover how fintech companies can build embedded insurance experiences to boost revenue through cross-selling. Many fintech companies might not realize it, but they’re perfectly positioned to offer customers insurance products.

4 Closing Techniques That Foster Win/Win Scenarios for Insurance Agents
In the insurance world, you want more than a sale—you want a client for life. Learn how to master the right closing techniques for extraordinary results.